If you’re reading this, you’re probably interested in starting a GPS-tracking business- if not already. That’s a great choice! With the rise of technology and the demand for better logistics, security, and asset management, the GPS-tracking industry is booming. This guide will walk you through the three major components needed when starting a GPS-tracking company, ie the software, hardware, and SIM cards. Let’s dive in!
What exactly is GPS Tracking? GPS (Global Positioning System) tracking involves using satellites to determine the precise location of an object. Businesses use this technology for various applications, such as tracking vehicles, assets, and even people.
1. Software
One of the first things you’ll need is reliable software. WhiteLabel Tracking is a fantastic option. The software allows you to brand the platform as your own, offering a professional look and feel without the need to develop the technology from scratch. Here are some basic features to look for:
- Real-time tracking: This is the core of your service. Your customers will want to know where their assets are at any given moment.
- Geofencing: Allows users to set virtual boundaries and get alerts when assets enter or leave these areas.
- Historical data: Provides insights into past movements, which is useful for analysis and reporting.
- Mobile app: Customers love the convenience of tracking from their smartphones.
- User Interface: Ideally, customers appreciate a user-friendly, simple-to-use system that is also powerful with great features.
2. Hardware
Choosing the right hardware is crucial for the success of your GPS-tracking business. The hardware you select will depend on your specific use cases and the needs of your customers. Let’s have a look at what to consider when selecting your hardware:
- Battery Life– Longer battery life means less frequent recharging or replacement, which is especially important for tracking remote assets or vehicles that are on the move for extended periods. Check for the expected battery life under normal usage conditions. For instance the Teltonika TMT250 (personal tracker) with long battery life.
- Connectivity Options- The tracker needs to communicate reliably with your servers to transmit location data. Look for devices that support multiple connectivity options such as GSM, GPRS, 3G, 4G, and even satellite connectivity for remote areas.
- Size and Weight– Depending on what you are tracking, the size and weight of the tracker can be critical. For instance, a small, lightweight tracker is better for personal tracking, while a more robust unit such as the Queclink GL300 is suitable for vehicle tracking. Choose a size and weight that balances functionality with discretion and ease of use.
- Ease of Installation- Simpler installation processes reduce the time and effort required to deploy the devices, making it easier for your customers to use them. Plug-and-play devices or those with magnetic mounts are typically easier to install.
- Consumer Budget- Keep in mind your end user’s purchasing power or budget when selecting the hardware to have in your catalog. Devices such as Concox GT06N are affordable trackers for low-budget end-users.
- Additional Features- Extra features can add significant value for your customers. Features like accelerometers (for detecting movement), temperature and fuel sensors, and panic buttons can be useful depending on the application.
3. SIM Cards
SIM cards are a crucial component of any GPS-tracking system, as they enable the transmission of data from the tracker to your servers. Selecting the right SIM cards can significantly impact the performance and reliability of your service. Here’s a detailed look at what to consider when choosing SIM card:
- Network Coverage- Reliable network coverage ensures that your GPS trackers can transmit data consistently, regardless of location. Choose a provider with extensive coverage in your target areas. Consider multi-network SIM cards that can switch between networks to maintain the best possible connection.
- Data Plans- Different GPS applications require varying amounts of data. Selecting the right plan can help control costs while ensuring sufficient data for your needs. Evaluate data consumption for your specific use cases and choose plans that offer enough data without overpaying for unused capacity.
- Cost- Keeping operational costs low is essential for a sustainable business. Compare pricing from different providers. Look for bulk purchase discounts or specialized M2M (machine-to-machine) plans designed for IoT devices.
- International Roaming- If your GPS trackers will be used across borders, international roaming is essential to maintain connectivity. Ensure your provider offers competitive roaming rates and reliable international coverage.
- Network Technology- Different regions and applications may require specific network technologies (2G, 3G, 4G, LTE, or even 5G). Verify that the SIM cards support the necessary network technologies for your trackers and target markets.
- Reliability and Support- Downtime can be costly and affect customer satisfaction. Choose a provider known for reliable service and strong customer support to quickly resolve any issues that may arise.
By carefully selecting your software, hardware, and SIM card providers, and by staying attuned to your market’s needs, you can build a robust and reliable GPS-tracking service. Remember to focus on delivering excellent customer support and continually exploring new opportunities and technologies to stay ahead in this dynamic field.
Luckily for you, we can help you get started on the first crucial component of the business- The Software. Our white labeled platform allows you to brand it with your custom URL, logo, colors, custom favicon, etc. The system is very simple to use, while remaining very powerful.
We are currently offering a free trial that gives you a fully functional account including; demo units, integration with actual devices, full web app re-branding, technical support, and training. You will have access to all features of our platform with no application limits.
This will set you on the path to success in the booming GPS and IOT tracking industry. Good luck, and happy tracking!
